Key Roles & Responsibilities

• Collecting, analyzing, and interpreting data using Business Intelligence (BI) tools and dashboards
• Performing market analytics to identify trends, opportunities, and risks across industries and regions
• Conducting market intelligence research, including SWOT analysis, customer segmentation, competitor analysis, industry trends, risk identification, and proposing risk mitigation methods to support product positioning and market penetration
• Executing competitor analysis by analyzing competitors’ products, pricing, positioning, and go-to-market strategies
• Supporting leadership and sales teams by providing insights to develop effective sales and marketing strategies
• Preparing reports, presentations, and dashboards for internal and external stakeholders
• Maintaining databases and ensuring data accuracy and consistency
• Monitoring and analyzing market dynamics and providing inputs to Sales to ensure action plans remain updated and aligned
• Developing and maintaining automated BI dashboards and MIS reports for periodic business reviews
• Providing insights for sales forecasting, budgeting, and planning activities by analyzing historical trends and reviewing future projections from credible sources
• Conducting analysis to answer business queries from leadership and cross-functional teams
• Analyzing customer behavior, segmentation, and buying patterns to support targeted sales strategies
• Assisting in defining pricing strategies through competitive benchmarking and market analysis
• Tracking market share, product performance, and channel effectiveness
• Collaborating with stakeholders to gather business requirements and translate them into analytical insights
• Ensuring data governance, quality checks, and documentation for analytics processes
• Preparing a list of current and potential customers for each territory, segmentizing the market, and defining key accounts
• Preparing and maintaining a database of contact details for decision-makers

Knowledge & Experience Requirement

• Business analysis methods and tools
• Understanding of business systems and domains
• Requirements gathering and documentation
• Data analysis and reporting
• Process improvement and optimization
• Strong communication and coordination skills
• Analytical problem-solving ability
• Stakeholder engagement
• Alignment with business strategy
• Excellent analytical thinking and problem-solving skills
• Excellent communication and attention to detail
• Adaptable and flexible approach
• Entrepreneurial mindset and openness to different ideas and cultures
• Strong customer focus with an enthusiastic and professional approach
• Ability to work under time pressure and meet deadlines
• Ability to integrate smoothly into an existing team and encourage knowledge sharing among colleagues
• Curiosity and commitment to continuous learning
• Ethical behavior and professionalism